MUMBAI, August 26, 2015 as per a recent survey conducted by CompareRaja.in, a price comparison portal, gift vouchers are the most sought after gifting option for this Raksha Bandhan. Almost a thousand plus respondents participated in the survey and the findings suggest that a majority (approx. 31.8%) of people consider gift vouchers as the most preferred gifting option.
The team carries out monthly surveys through social media handles and other engagement platforms. This month’s survey was aimed at finding out what Indian brothers consider as the best gifts for their sisters.
Apart from gift vouchers, gadgets were also a popular choice with the participants. Approximately 24.4% of the total respondents feel gadgets are an absolutely lucrative gifting option for their sibling. Among gadgets, mobile phone constituted a 55.9% as a gifting choice and was a clear winner followed by Tablets, laptops and cameras.
Prasad Shejale, Co-Founder and Chief Product Officer, CompareRaja and Couponraja said, “This insight will be very useful for e-commerce players, as it highlights the customer preference. They believe that with gift vouchers, their sisters will have the freedom to shop for anything they like, from apparels to perfumes to electronics.”
Another interesting point also became quite evident with this survey; a whopping 88% of the total respondents prefer shopping online rather than driving through the city to find the perfect gift for their sisters. This also indicates a changing trend and a preference for online shopping over shopping at physical stores.
During this festive season, all e-commerce giants have come up with new product ranges and exciting offers in order to attract customers, resulting in maximum transactions and a substantial rise in sales. This Rakhi, one can expect heavy discounts from all leading e-retailers across the nation, making online shopping even more fun!
Emerging as India’s leading price comparison portal, CompareRaja.in was launched in July 2012 to enable shoppers to get best available price online for their desired product. The site extends its usability further by offering discount coupons from more than 100 top e-commerce stores in India.